Articles written by me can be found in my “Rethink Future” blog, as publications in specialist media and in Medienspiegel. More information about influencer marketing at influencermarketing.one. Author inquiries and topic suggestions? Please send it to us!
Latest posts in the “Rethink Future” blog by Sascha Schulz:
- Knowledge for adults: micro or macro?Would dinosaurs have survived with SEO know-how or with better project management?
- The brand in interactive dialogueDialog marketing was a new concept in 2000 that enabled digital exchange with customers.
- Art is everythingWhy do we so often underestimate our creative potential, overestimate the importance of art schools and reputation – and when will we finally start to live digital autonomy as artists and get rich?
- No buzz with the bullshit clicks?Why I would simply switch off YouTube for so called “Camera Gurus”
- Where is the Metaverse please?Mark, please give my mom augmented reality implants!
- Influencer Marketing 20.22Discovered, experienced, desired. Leading the way with influencer marketing and online PR as an established brand, aspiring Amazon Merchant or Dropshipper?
- In Search of RelevanceRelevance is the new currency. Relevance is the new excellence! And that’s what many older people, and certainly the young, don’t understand now. Let’s start with those born after 1990…
- Better first impression? Design your own masks!Mouth and nose masks are required by the authorities in many places. Why self-designed masks not only make you stand out from the crowd, but can also be interesting from the point of view of “(self-) marketing”.
- Brewery: emotionally charge beer with influencer marketingBeer advertising in Germany needs fresh impulses: There are around 7,000 breweries in the country. Beer sales is steadily declining, the industry makes aging customers responsible. What could be more obvious than to focus more on social media and influencer marketing?
Articles by author Sascha Schulz in print and online media (selection):
- be.in.value / InsuranceEconomy Today – 10.09.2018
Actuaries: A profession reinvents itself - be.in.value/InsuranceEconomy Today – 06.06.2017
Investing in insurtech start-ups – but the right way, please - be.in.value/InsuranceEconomy Today – 23.06.2017
PKV: “Nobody needs radical reforms” - be.in.value/InsuranceEconomy Today – 23.08.2017
Ottonova wants to become the “iTunes of the medical industry” - be.in.value/InsuranceEconomy Today – 01.09.2017
Daimler manager Ingo Telschow on insurers in the automotive industry: “Partnership is characterized by trust” - be.in.value/InsuranceEconomy Today – 01.09.2017
“Risk on the assembly line” – Industrial insurance between old economy and new business - be.in.value/InsuranceEconomy Today – 01.09.2017
Industrial insurers upgrade their engineering offering - be.in.value/InsuranceEconomy Today – 01.10.2017
Liking, sharing, commenting – social influencer marketing should increase the credibility of insurers - be.in.value/InsuranceEconomy Today – 30.11.2017
Outlook: No surprises with a stable economy - be.in.value/InsuranceEconomy Today – 15.8.2018
Swiss Life shows strong growth in the first half of the year - be.in.value/InsuranceEconomy Today – 12.9.2018
BdV sounds the alarm: Are life insurers in crisis? - be.in.value/InsuranceEconomy Today – 28.9.2018
Digital ventures: How Ergo is striving for the image of the digital popular figure - be.in.value/InsuranceEconomy Today – 14.12.2018
Insurers’ advertising films: “Appropriate music is extremely important when it comes to reaching young target groups” - be.in.value/InsuranceEconomy Today – 8.1.2019
Insurers’ cry for help: Where to go in Silicon Valley? - T-Online.de – 22.05.2015
The coolest gadgets for the party - T-Online.de – 23.06.2015
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